Amazon India launches dedicated storefront for regional products


New Delhi, February 14 (IANS): Amazon India on Monday announced a collaboration with Invest India and Indian Industries Association (IIA) to launch ODOP (one district one product) Bazaar on its online platform.

The ODOP Indian Bazaar will showcase hundreds of ODOP and Geographical Indication (GI) products from local companies across all Indian states. Through this collaboration with Invest India and IIA, Amazon aims to show its support for onboarding and launching sellers selling regional products on its Indian marketplace,

“To promote Made in India products and enhance the export potential of our MSMEs, my ministry is focused on providing them with a support system to grow – by increasing the availability of raw materials, technology, financial aid, skills, packaging, marketing and training, among I am happy to see Amazon taking steps in the same direction,” Narayan Rane, Union Minister for MSMEs, said in a statement. .

The storefront will highlight looms and handicrafts created by local Indian artisans as well as locally produced agricultural specialties across India.

India ODOP Bazaar will provide customers with an interactive and engaging experience, they will be able to visit regional pages and learn more about ODOP products from various districts across India and make a more informed purchasing decision.

“We are delighted to partner with Invest India and The IIA to support the Government of India’s ODOP initiative which promotes looms, handicrafts and agricultural products created by local artisans and farmers; and helps accelerate economic growth, create jobs and promote rural entrepreneurship,” Manish Tiwary, Country Manager, India Consumer Business, Amazon India added.

Amazon India has launched several initiatives to promote the growth of small businesses across the country and now has over 10,000 sellers in its marketplace, of which more than 90% are MSMEs.

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