Dubai: Carrefour, owned and operated by Majid Al Futtaim in the United Arab Emirates, opened its first BIO store. Carrefour BIO, located in downtown Me’aisem, houses a variety of organic products, promoting locally grown produce in line with the UAE’s National Food Security Strategy 2051.
The retailer also launched its first organic store and cafe in the United Arab Emirates.
The store was inaugurated on February 25 in the presence of Mariam Bint Mohammed Saeed Hareb Almheiri, Minister of Climate Change and Environment of the United Arab Emirates and Hani Weiss, Managing Director of Majid Al Futtaim Retail.
With over 3,000 items to choose from, the new store concept specializes in organic products ranging from food and beverages to beauty, personal and home care items.
“At Carrefour BIO, we support healthier lifestyle choices as consumers in the UAE demand better availability, pricing and better education when it comes to organic products,” said Christophe Orcet, Commercial and Operations Manager of Carrefour UAE. at Majid Al Futtaim Retail.
“At Carrefour BIO, you will find a range of locally grown organic products. Also, for the first time, we have an organic coffee posted at the retail store. Seventy percent of the cafe menu is organic food,” Orcet said.
The concept store also showcases the brand’s sixth hydroponic farm in the UAE. The in-store hydroponic farm provides an array of fresh herbs and leafy greens while using 90% less water and less space than traditional farming techniques.
“Carrefour BIO offers a state-of-the-art solution for those looking to make sustainable choices, by implementing environmentally friendly equipment to reduce energy consumption by up to 15%. It is a destination for health-conscious guests as we cater to a wide range of dietary requirements, including gluten-free, keto and plant-based diets,” Orcet said.
Hani Weiss, CEO of Majid Al Futtaim Retail, said: “We are honored to have secured the support of the Minister of Climate Change and Environment of the United Arab Emirates as we seek to champion healthy lifestyles and forging a greener future with our government. The development of Carrefour BIO is part of our ongoing mission to elevate retail and offer more choice to our customers. Choices that can protect the interests of their health, their wallet and the environment.
“Our research tells us that while healthy eating is now a top priority, many consumers are limiting organic purchases as they perceive it to be a more expensive option. This is exactly what Carrefour BIO seeks to address by offering healthier alternatives. at affordable prices to ensure the well-being of the entire community. Customers can now find healthy produce, make conscious dining decisions, and help save the planet one recyclable bag at a time – all under one roof in the Carrefour organic store.
Orcet said biodegradable packaging is used in all fresh produce lines and the store does not offer single-use plastic bags. “This is in line with Carrefour’s sustainable development objectives. As for the decoration of the store, the shelves and tables were made from recycled pallets from Carrefour’s regional distribution center in Dubai Investment Park,” said Orcet.
“In order to eliminate single-use plastic, the store houses two refill stations for water and detergent. A pick-by-weight section aims to reduce waste by allowing customers to take home desired amounts of nuts, spices and dried fruits in recyclable paper bags. Prices are displayed using digital price tags connected via WiFi, which provide a sustainable substitute for printed paper tags,” he added.
“The locally grown produce comes from Emirates BIO Farm who deliver the fruits and vegetables within hours of harvest,” Orcet said.
Inside the store, there is a special area dedicated to small and medium-sized businesses in the UAE.