New companies offer more services to rural women | News


CLEARWATER – Clearwater had limited beauty operations until two new stores opened last year.

The stores, Blade and Bliss and Roots by Jaci, provide beauty services to the small farming town in northeast Nebraska.

Logan Kerkman, owner of Blade and Bliss, said his business was unique to the region.

“There aren’t really a lot of female-focused services in this area of ​​this city,” Kerkman said. “I feel like that definitely makes it (Blade and Bliss) a bit unique.”

Before Blade and Bliss opened, many residents of Clearwater and surrounding areas commuted nearly three hours to Omaha and Lincoln for micro-blading services, Kerkman said.

Kerkman opened Blade and Bliss last February at 522 Main St. in Clearwater.

“I’ve always been interested in the beauty industry,” Kerkman said. “After studying business, I decided I wanted to get into the more creative beauty industry.”

Blade and Bliss offers semi-permanent services such as micro-blading and semi-permanent eyeliner. Kerkman runs the business on her own and possibly plans to add more semi-permanent services in the future.

“Basically what I like to say is that I enhance people’s natural beauty,” Kerkman said.

Roots by Jaci, another Clearwater beauty business, also opened last year in a newly constructed building.

Jaci Bruhn, owner of Roots by Jaci, previously worked in Norfolk as a hairdresser. Three years ago she moved back to Clearwater where she was from.

“It’s nice to be back. Everyone is always ready to help or lend a hand,” Bruhn said.

Bruhn is the sole employee of her business, which also includes a tanning bed and shop.

“I wanted something more, but I didn’t really want to take my kids’ time,” Bruhn said. “So I kind of decided that, and it’s going really well.”

Before Bruhn opened Roots by Jaci, hair salon options were limited for Clearwater residents. But Bruhn said the community makes his business unique.

“Everyone is so nice,” Bruhn said. “And my kids love it here. Everyone is ready to help you or do something for you.

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