Plenty of room for Vietnamese agricultural, aquatic and food products in the Japanese market | Business

Illustrative photo. (Source: VNA)

Hanoi (VNA) – There is plenty of room for agricultural, aquatic and food products from Vietnam to gain greater market share in Japan, as the country has strong demand for imported ones, according to the Vietnam Bureau of Commerce in Japan.

Despite the impacts of COVID-19[female[feminine In the event of a pandemic, bilateral trade between the two countries reached $42.7 billion in 2021, up 7.8% from a year earlier, according to data from the commerce bureau.

from vietnam exports in Japan totaled $20.1 billion last year, up 4.4% year on year, while imports totaled $22.6 billion, up 11.3%. Vietnam exported $1.8 billion worth of agricultural and aquatic products to Japan, down 0.5 percent year-on-year.

With the exception of aquatic products, a key export item, registering a decline of 7.4%, other items experienced good growth, in particular coffee (25.5%), vegetables and fruits (20 %), cashew nuts (39%) and pepper (56%). percent).

Plenty of room for vietnamese agricultural, aquatic and food products in hinh anh japan market 2Vietnam lychee offered for sale in an AEON market (Photo: VNA)

Notably, some Vietnamese fruits are gaining popularity among Japanese consumers with increasing market share, such as dragon fruit, mango, coconut, and lychee.

Vietnamese products are gaining favor not only with local customers, but also with consumers from other Asian countries living in Japan. They have become increasingly popular on the shelves of major Japanese retail chains, including AEON, Donkihote and Itoyokado, the trade office said.

The Vietnam Trade Office in Japan has made every effort to boost exports of agricultural and aquatic products from Vietnam to Japan. He accelerated the partnership with the Ministry of Industry and Commerce and local governments of the two countries to hold virtual seminars showcasing Vietnamese products and connecting exporters and importers.

It has also published a series of manuals to help Vietnamese exporters looking to enter a high-level market like Japan. Each manual covers a specific type of product, from seafood, beverages, to spices, clothing and wood products./.

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