Rebranded Plix asks millennials to ‘take care, have fun’, Marketing & Advertising News, ET BrandEquity

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Rishubh Satiya, co-founder of Plix.

Plant-based nutrition brand Plix has undergone a brand transformation in line with millennial aspirations for healthy, happy and sustainable living.

The company unveiled a new logo and brand tagline “Take Care, Have Fun”, which symbolizes Plix’s efforts to make holistic health and nutrition a lifestyle topic rather than a medical concern.

The brand also recently launched a new range of products aimed at female well-being and intimate hygiene. After the rebranding, Plix expands its product offering to cover various women’s health issues, lifestyle diseases and stress.

Speaking about this, Rishubh Satiya, co-founder of Plix, said, “Plix is ​​not just a lifestyle brand, but aims to become a one-stop-shop for consumers to integrate good health into their way of life. life. Our products comply with all major health, safety and quality standards, and are absolutely side-effect free. We recently unveiled a range of functional foods and snacks, including a crunchy peanut butter option. »

“Thus, we have succeeded in introducing previously unthinkable, yet incredibly beneficial health food products to India. The rebranding reiterates our commitment to further expand offerings and make nutrition a matter of taste and quality in the times to come,” he added.

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