(Left to right) Jazzie Dayao, Nas Arcayan, Jiten Lalwani, Pauline Suaco-Juan, Zharita Bagayas, Cristalle Bernardo, Jojo Pareno and Diwata Balbas CONTRIBUTED PHOTO
GLOBAL distributor of renowned Filipino brands Market Reach International (MRI) represented the Philippines at Gulfood – the world’s largest annual trade expo that brings together food and beverage industry innovators and visionaries from around the world – which will is held at the Dubai World Trade Center.
“It was such an honor to represent our country at Gulfood and to have introduced quality Filipino brands and products to other cultures, and despite the challenges the world has experienced over the past two years, the demand for food remains robust,” MRI Founder and CEO Jatin Lalwani said during a meeting with the Center for International Trade Expositions and Mission (Citem).
MRI partners with some of the biggest food and beverage brands in the Philippines including Unilever, Century and Regent. He attended the expo to support the efforts of the Department of Trade and Industry (DTI) in promoting the Philippines in the international market amid the Covid-19 pandemic.
According to Pauline Suaco-Juan, Executive Director of Citem, an agency under the DTI, while the majority of the export sector has suffered during the pandemic due to lower demand, food has proven to be one of the most resilient industries.
“By promoting and exporting Filipino food products, we are creating new opportunities for our local farming communities, manufacturers and businesses to tap into the huge demand for food around the world,” she said.
The Philippines is one of the main exporters of coffee, tuna, mango and cocoa. Appropriately called “Premium 7”, these seven products have made the Philippines a leading food sourcing destination in the international market.